GLENDALE- Calif : Disney is kicking off its new Disney Princess ‘Create Your World’ multi-year brand campaign that encourages fans to embrace their inner Princess magic to create the world they envision and to start making their dreams a reality. Families can experience new opportunities to create their worlds by interacting with beloved characters, including:
- Disney Princess products debuting globally throughout 2024
- Portal to the Princesses, a complimentary augmented reality meet-and-greet with Disney’s Ariel, Moana, Tiana and Rapunzel.
- Brand-new series, Disney Princess Create Your World | Making a Disney Song! – premiering August 1 on the Disney Princess YouTube channel.
- Tips from the Child Mind Institute to assist parents with their kids’ early development through imaginative play, while embracing wonder and magic.
To celebrate all things Princess, Disney Legend Jodi Benson, the voice of Ariel in Disney’s The Little Mermaid shares, “Being part of the Disney Princess family has been one of my highest honors. Ariel’s journey, her confidence and courage to create a better world inspire me to this day,” said Benson. “My hope is that her story, as well as all the other adventurous Princess stories out there, continue to inspire all generations to find the magic of their inner Princess, so they too can create the worlds they want.”
Disney Princess-Inspired Products
Families and children can embrace the magic of Disney Princess and get inspired to create the worlds they want through Disney’s assortment of product, ranging from transforming playsets and building blocks, to detail-rich dolls, movie-inspired costumes, and more.
- Fans can find a wide assortment of Disney Princess products highlighting world building and role play, such as the new and highly interactive Disney Princess Deluxe Day Spa Style Set from JAKKS Pacific, the Disney Princess Market Adventure set from the LEGO Group, and the Carriage to Castle Transforming Playset from Mattel – available globally – as well as new products available on DisneyStore.com. Products from North American brands include American Girl, Disguise, Janie and Jack, and more.
- Adults looking to embrace the Disney Princess magic can enjoy products from iconic US-based licensees such as Barefoot Dreams, DIFF Eyewear, Loungefly, Sassy Woof, Sigma Beauty, Tweezerman, Unique Vintage, Vera Bradley, and more.
- Fans of all ages can enjoy a collection of new titles from Disney Publishing such as the Cinderella Pop-Up Book from Insight Editions and the Leading Ladies! Little Golden Book from Random House Children’s, as well as the global release of Rapunzel: Paintbrush Pals (11/19/2024). In addition, Tiana’s Perfect Plan, a debut picture book by the voice of Tiana herself, Anika Noni Rose, will be released widely this October. For YA readers, releases from New York Times Best-Selling authors include A Sword in the Slumber by Sara Raasch and Tangled Up In You by Christina Lauren.
“Magic is at the very core of the Disney Princess franchise and our company. It’s what fuels our stories and the beloved adventures that our characters embark on,” said Tracy Thurman, VP, Global Product Design for Disney Consumer Products. “We constantly strive to bring this magic to life in new ways through products, leaning into how kids play and how they want to interact with our characters. It’s our hope that children not only continue to believe in the magic of Disney Princess, but that it inspires them to find their own magic within.”
