Doordarshan wins prestigious award for voter awareness campaign excellence
By Doruvu Paul Jagan Babu: Assistant Chief Editor
New Delhi: Doordarshan has been honoured in the Electronic Media category for its groundbreaking voter awareness campaign, “Chunav Ka Parv Desh Ka Garv,” during the Lok Sabha Elections 2024. This award recognizes its pivotal role in promoting informed and responsible voting across India. DG Doordarshan, Kanchan Prasad received the honour from the President of India Droupadi Murmu on Saturday.
Celebrating democracy through media
Doordarshan’s comprehensive campaign highlighted the significance of active citizen participation in the democratic process. By blending innovative programming, multilingual outreach, and creative advertisements, the initiative reached millions nationwide, including first-time voters.
Innovative programming to educate voters
As part of the campaign, Doordarshan produced and broadcast 30 short films on voter education. These films aimed to simplify the importance of voting and encourage informed decision-making among citizens.
Reaching every corner through multilingual outreach
The campaign was disseminated extensively across DD National, DD India, and DD News Channels in multiple languages, ensuring its message resonated with diverse audiences throughout the country.
Creative advertisements to motivate participation
Doordarshan employed engaging L-band advertisements, mug branding, and 45-second spots to capture viewers’ attention and inspire them to contribute actively to the democratic process.
Empowering first-time voters
The campaign placed special emphasis on educating and empowering first-time voters, equipping them with the knowledge and confidence to participate responsibly in elections.
A commitment to nation-building
Upon receiving this esteemed recognition, Doordarshan reaffirmed its dedication to nation-building. As the trusted voice of the people, it pledged to continue fostering informed citizenship and supporting India’s democratic framework.
This honor underscores the power of media in shaping democratic awareness and highlights Doordarshan’s vital role in strengthening the nation’s democratic fabric.
