MUMBAI: Levi’s® has officially announced Bollywood star Alia Bhatt as its new Global Brand Ambassador, marking a significant collaboration between one of the world’s most iconic denim brands and one of India’s most influential fashion and film personalities.
The partnership comes at a time when women’s fashion is undergoing a major transformation. Relaxed fits, wide-leg jeans, and easygoing silhouettes are no longer short-lived trends but are now becoming wardrobe essentials. Levi’s®, long recognized as a pioneer in denim culture, is leading this shift, with Alia Bhatt poised to amplify its global narrative.
“With Alia joining us, we are not just celebrating denim but reimagining it for a new generation,” said a Levi’s® spokesperson. “Her versatility, style, and cultural impact perfectly align with our vision to make denim more relevant, trend-forward, and inclusive.”
Alia Bhatt’s collaboration with Levi’s® reflects a shared mission to resonate with young consumers who are redefining style. Whether it’s loose fits, wide legs, or modern twists on timeless classics, Levi’s® is evolving its women’s collection, with Alia as the face of this next chapter.
The brand emphasized that while it continues to innovate in fits and designs, its core philosophy remains unchanged: timeless denim, built for today’s lifestyle.
About Levi’s®
Founded in 1873, Levi’s® has become synonymous with classic American style and effortless cool. For over a century, its jeans have been worn worldwide, symbolizing self-expression and cultural relevance. Today, the brand continues to evolve with innovative designs and remains available in over 110 countries, offering a diverse portfolio of denim and accessories.
