Science and Technology Media Conclave highlights role of media in research communication

Guwahati: The Science & Technology (S&T) Media Conclave, a part of the India International Science Festival (IISF) 2024, was inaugurated at IIT Guwahati on Sunday. Key figures from the scientific and media communities emphasized bridging the gap between complex scientific research and public understanding.

Media is the key

The conclave was inaugurated by Dr. Shiv Kumar Sharma, National Organising Secretary, Vijnana Bharati, alongside Dr. Manoj Kumar Patairiya, former Director of CSIR-NISCAIR, and Dr. K Ramesha, Director of CSIR-CECRI. The event also marked the release of the latest issues of Employment News and Science India magazines.

Dr. Ramesha highlighted the media’s role in simplifying and disseminating scientific research. “Media is the key to communicating research creatively to the public,” he said. Dr. Patairiya drew parallels between the methods of science and media, emphasizing curiosity, analysis, experimentation, and verification as shared principles.

Bridging the communication gap

Dr. Shiv Kumar Sharma stressed the need for innovative approaches to communicate science effectively. “Systematic ways to share science and technology, combined with media’s reach, can promote awareness and understanding,” he remarked.

Panel discussion on S&T in North-East media

A panel discussion focused on disseminating S&T information in the North-East featured experts like Dr. Arup Misra (Chairman, Pollution Control Board, Assam), Dr. Minaketan Singh (Director, Manipur S&T Council), and Dr. Jaideep Baruah (Director, Assam Science Technology Environment Council). The panel addressed regional challenges in science communication and the role of local media in promoting awareness.

Lecture on nutrition: “Aahaar Kranti”

Dr. Yelloji Rao Mirajkar delivered a lecture emphasizing the need to shift India’s focus from food quantity to quality. He advocated for balanced diets informed by traditional practices like the Charaka Ayurvedic system and highlighted the distinction between Anna (food intake) and Ahara (enjoyment through the senses).

S&T coverage in media

A session on S&T media coverage included insights from experts like Dr. KG Suresh (Former DG, IIMC), Pallav Bagla, and Dr. Vamsi Krishna. They discussed strategies for enhancing public engagement with science through innovative storytelling and visuals.

Interactive sessions and film screening

The event featured interactive Q&A sessions between scientists, communicators, and students, fostering collaborative dialogue. A special session on science-based feature films highlighted the potential of cinema in promoting scientific ideas.

The two-day conclave underscored the importance of media in making science accessible and relatable. Participants hailed it as a productive platform for fostering collaboration between scientists and communicators, driving India closer to a scientifically informed society.