LOS ANGELES : Skylar, the cult-favorite California clean fragrance brand, proudly announces Leah Kateb as its new Chief Creative Officer and “Refounder”. In this newly created role, Kateb will embed herself in the company, helping lead Skylar’s brand evolution–from scent development and storytelling to brand vision and partnerships–as the company enters a more elevated, sophisticated chapter.
Widely recognized as the breakthrough star of Peacock’s Love Island USA, Leah Kateb has quickly become a force in the beauty, fashion, and lifestyle space. With a distinctive eye for style and an authentic voice that resonates with a wide audience, Kateb has carved out a unique space at the intersection of influence and entrepreneurship. She brings with her a powerful network, a strong creative sensibility, and a deep love for fragrance as a form of self expression.
Kateb first spotlighted Skylar’s Vanilla Sky fragrance in her now-viral shower routine video–an organic moment that immediately caught the attention of both the brand and its community. That authentic connection sparked deeper conversations and ultimately led to her appointment as Chief Creative Officer, where she will help shape the brand’s future and bring a fresh, elevated perspective.
“Vanilla Sky by Skylar was my secret weapon, warm, cozy, a little flirty. People always asked what I was wearing. I always knew I had a special connection to fragrance, but Skylar felt different. It felt clean, sexy, and completely me. So when they called, it just made sense.
Now I get to help reimagine a brand I genuinely love, from the inside out. We’re making Skylar bolder, more expressive, and definitely a little hotter. This next era is personal and it’s going to smell so good,” said Kateb.
Behind the scenes, Kateb has already been working closely with the Skylar team on new scent development and a full brand refresh–ushering in a Skylar that feels more sophisticated, expressive, and aligned with the evolving identity of the brand and its community.
“To know Leah is to love her. Her innate sense of style, passion for fragrance, and rigorous work ethic make her an incredible match for Skylar. We couldn’t be more excited to officially welcome her to the Skylar family,” said Ross Sklar, CEO Starco Brands (parent company of Skylar).
