Social activist criticizes film industry hype, calls for major reforms
By Doruvu Paul Jagan Babu: Assistant Chief Editor
Guntur – Andhra Pradesh: Social activist Bhanu Prasad has strongly criticized the Telugu film industry for creating excessive stardom, misusing terminology, and inflating remuneration, while also commenting on piracy issues linked to Ibomma’s Immadi Ravi.
Claims of heavy losses to film industry
Bhanu Prasad said the industry has suffered “crores of rupees in losses” due to piracy networks such as those linked to Immadi Ravi. He remarked that the industry is “wasting its precious time and golden future” by ignoring the root causes that push audiences toward piracy.
Media accused of creating artificial stardom
He criticised entertainment media outlets for glorifying actors by calling them “heroes,” regardless of the characters they portray. Prasad questioned why newspapers and channels perpetuate such terminology, arguing that it distorts public perception. He noted that school students begin idolizing actors due to this hype.
‘Real heroes overlooked’
Prasad urged society to reflect on why actors are elevated above soldiers, farmers, and parents—individuals who contribute directly to the nation’s well-being. He said the misplaced admiration fuels unrealistic stardom.
Exorbitant remuneration driving film costs higher
The social activist pointed out that lead actors taking Rs 200–300 crore remuneration per film is the primary reason for skyrocketing production budgets. As a result, he said, average viewers increasingly turn to alternative or illegal platforms.
Cultural shift in piracy perception
He stated that although piracy is a crime, many common people view Immadi Ravi as a “real hero,” exposing a deep disconnect between filmmakers and audiences.
Appeal for responsible media terminology
Prasad urged entertainment media to avoid using the blanket term “hero” and instead adopt titles like “lead actor” or “hero actor” only where appropriate. He also called on actors to “cut off the tails (STAR)” they have attached to their names and contribute to correcting the cultural narrative.
