Italian Fashion Brand OVS to Debut in India with Flagship Store in New Delhi

New Delhi :  Italian fashion giant OVS is set to make its India debut with the opening of its first store at Pacific Mall, Tagore Garden, New Delhi, this October. The launch marks a major step in OVS’ global expansion strategy and introduces its philosophy of “Love People, Not Labels” to one of the fastest-growing fashion markets in the world.

The 9,000-square-foot store will showcase OVS’ latest retail concept, designed to provide a seamless, modern shopping experience. Shoppers will have access to a wide assortment ranging from everyday essentials to premium collections, including PIOMBO, B.Angel, Les Copains, and Utopja. Each line highlights OVS’ distinctive blend of Italian craftsmanship, contemporary aesthetics, and affordability—fully conceptualized and developed by the brand’s in-house design team.

With 2,200 stores worldwide, €1.63 billion in 2024 sales, and more than six million loyal customers, OVS has established itself as a leader in global fashion retail. The India launch strengthens its international presence and aligns with its mission of making high-quality, trend-driven Italian fashion accessible to all.

Sundeep Chugh, Managing Director at OVS India, expressed enthusiasm about the brand’s entry:

“India is one of the most dynamic fashion markets in the world, driven by a young demographic and growing appetite for global style. With our launch in New Delhi, we’re bringing OVS’ unique proposition—Italian design, quality, and affordability—to Indian consumers. This is just the beginning, and we’re confident OVS will soon be a go-to fashion destination here.”

Massimo Piombo, OVS Creative Director, renowned for his refined collections and bold use of color, added:

“I design for everyone. My aim is to inspire customers and let their imagination run free. Italian style, with its endless variety rooted in art, culture, and travel, defines every OVS collection. India offers tremendous opportunity, and I am excited to bring the OVS experience to this vibrant, style-conscious market.”

Alongside fashion-forward designs, OVS continues to emphasize sustainability through responsible sourcing and production practices—ensuring its collections are both stylish and eco-conscious.

As part of its launch celebrations, OVS will gift a special surprise to the first 100 customers visiting the New Delhi store on opening day.